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... > social science subjects > communication and media studies > communication studies > science and technology communication > practices, strategies, and tools > effective graphics

Terme préférentiel

effective graphics  

Définition(s)

  • Information graphics, information design, and visualization through the use of computer graphics represent the intersection of science communication and mass media fields, such as journalism and graphic design. Scientists, graphic artists, journalists, and even the audiences they seek to reach now have a wide range of tools available to translate quantitative data and complex processes into visual displays.This entry briefly explores the history and context of the visual display of numeric data, looks at the forms of visuals that are most frequently used to communicate these concepts, and discusses the principles and processes behind their effective use.HistoryPictorial symbols preceded the written word as a form of universal communication, and despite the march of time and the development of complex alphabets, they continue to be an effective means of transmitting information, often working in concert with the written word.The first books made it easier to store and retrieve information, but they also created an opportunity for the emergence of new forms of visual communications. [Source: Encyclopedia of Science and Technology Communication; Effective Graphics]

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http://data.loterre.fr/ark:/67375/N9J-ZXFSM0CM-4

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