Concept information
Terme préférentiel
product development
Définition(s)
- Product development involves substantial modification of existing products that can be marketed to current customers through established channels. This strategy is often adopted either to prolong the life cycle of current products or to take advantage of a favorite reputation or brand name. [Source: Dictionary of Strategy: Strategic Management A-Z; Product Development]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-ZHCMPCLM-K
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