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social science subjects > business and management > entrepreneurship > competition (business) > cost leadership
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to organization theory > organizational economics > competition (business) > cost leadership
... > social science subjects > business and management > organization studies > organization studies encyc > organizational economics > competition (business) > cost leadership
... > social science subjects > economics > economic concepts > political economy > market economy > market forces > competition (business) > cost leadership
... > social science subjects > politics and international relations > political science > political economy > market economy > market forces > competition (business) > cost leadership
... > social science subjects > politics and international relations > political science > comparative politics > economic systems > market economy > market forces > competition (business) > cost leadership
... > social science subjects > economics > economic systems > market economy > market forces > competition (business) > cost leadership
social science subjects > business and management > strategic management > business strategy > cost leadership
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > cost leadership
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > cost leadership
... > social science subjects > business and management > management settings > strategic management > business strategy > cost leadership
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > cost leadership
social science subjects > business and management > marketing (business) > marketing strategy > cost leadership
... > social science subjects > business and management > strategic management > business strategy > marketing strategy > cost leadership
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > marketing strategy > cost leadership
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > marketing strategy > cost leadership
... > social science subjects > business and management > management settings > strategic management > business strategy > marketing strategy > cost leadership
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > marketing strategy > cost leadership

Terme préférentiel

cost leadership  

Définition(s)

  • A generic strategy coined by Michael Porter whereby a firm leads the industry by maintaining the lowest costs and offering its products or services to a broad market at the lowest prices. After the terrorist attacks on September 11, 2001, the low-cost leader Southwest watched its competitors struggle, some in and out of bankruptcy court. [Source: Dictionary of Strategy: Strategic Management A-Z; Cost Leadership]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-Z9XCPRFF-F

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