skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

social science subjects > business and management > marketing (business) > marketing strategy
social science subjects > business and management > strategic management > business strategy > marketing strategy
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > management settings > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > marketing strategy

Terme préférentiel

marketing strategy  

Définition(s)

  • an action plan detailing the marketing mix aimed at a specific target market; how the product, price, distribution, and promotion variables will be used to attract a particular customer group and allow the organization to achieve its objectives. [Source: Dictionary of Marketing Communications; Marketing Strategy]

Concept(s) générique(s)

Concept(s) spécifique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X3FGR99F-H

Télécharger ce concept:

RDF/XML TURTLE JSON-LD