skip to main content
LOTERRE

LOTERRE

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

Terme préférentiel

media richness theory  

Définition(s)

  • Perhaps the most influential media theory, at least for the new media (i.e., information and communication technologies), is media richness theory (MRT) proposed by Richard Daft and Robert Lengel in their seminal 1986 article. MRT initially did not consider the new media, but they have been retroactively fit into the theory's framework. [Source: Encyclopedia of Communication Theory; Media Richness Theory]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X03T92H3-R

Télécharger ce concept: