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Concept information

Terme préférentiel

secondary research  

Définition(s)

  • Also known as desk research, secondary research involves the further processing and investigation of data that has already been collected by another party for its own purposes and adapting it to a new use. Such collected data is termed secondary data, hence secondary research. [Source: Encyclopedia of Sports Management and Marketing; Secondary Research]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-WF6RNCZM-S

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