skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

... > social science subjects > communication and media studies > media studies > media and society > gender in the media > internet and new media > viral advertising and marketing

Terme préférentiel

viral advertising and marketing  

Définition(s)

  • Viral advertising and marketing constitute a fast-growing phenomenon that can cast light on communication and media. It is generally agreed that the term viral marketing was coined by two venture capitalists Steve Jurvetson and Tim Draper in 1996 when they described the marketing strategy for Hotmail's free e-mail service. [Source: Encyclopedia of Gender in Media; Viral Advertising and Marketing]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-W9FBXNLJ-8

Télécharger ce concept:

RDF/XML TURTLE JSON-LD