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Concept information

... > social science subjects > business and management > marketing (business) > marketing mix > products (marketing) > product anatomy > core product
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > products (marketing) > product anatomy > core product

Terme préférentiel

core product  

Définition(s)

  • the advantages and benefits offered by a product; e.g., a stationary exercise bicycle provides the user with fitness, resulting in higher self-esteem, or lawn fertilizer produces a thicker, healthier lawn and pride of ownership to the user. [Source: Dictionary of Marketing Communications; Core Product]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-W65Z6ZRF-9

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