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SAGE Social Science Thesaurus

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... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > public image
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > public image

Terme préférentiel

public image  

Définition(s)

  • Public image is how people feel and think about a particular organization, regardless of facts sometimes. Companies and organizations portray and characterize themselves through marketing campaigns that indirectly tell the public how they should feel about said company. [Source: Encyclopedia of Crisis Management; Public Image]

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URI

http://data.loterre.fr/ark:/67375/N9J-W0JJKDSS-V

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