skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

social science subjects > health and social care > health care management > statistics and data mining > database marketing
social science subjects > health and social care > health care management > marketing and customer value > database marketing

Terme préférentiel

database marketing  

Définition(s)

  • Database marketing is an approach to communicating with customers and prospective customers that relies on the use of sophisticated customer databases. A customer database is a comprehensive collection of information about customers and prospective customers that includes geographic, demographic, and behavioral information. [Source: Encyclopedia of Health Care Management; Database Marketing]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-VWC2DH9W-B

Télécharger ce concept:

RDF/XML TURTLE JSON-LD