Concept information
Terme préférentiel
global structure
Définition(s)
- A multinational firm's organizational structure that reflects the “global” philosophy that the world is basically one homogeneous market is called a “global structure.” For example, by this philosophy, many large electronics and consulting firms, while allowing for minor local adjustments to packaging and language, basically project the same kinds of products and services around the world. However, there are several differences in terminology and philosophy in this field. [Source: Encyclopedia of Business in Today's World; Global Structure]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-VSQXL3P6-H
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