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LOTERRE

LOTERRE

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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > pink pounds/dollars

Terme préférentiel

pink pounds/dollars  

Définition(s)

  • The pink pound, or pink dollar, refers to the spending power of the lesbian, gay, bisexual, transgender (LGBT) community in Britain, the United States, and other countries. In Britain, the value of this market has been estimated at £10 billion, while in the United States it is estimated to be in excess of $600 billion. [Source: Encyclopedia of Consumer Culture; Pink Pounds/Dollars]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-VSF26VCX-8

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