Concept information
Terme préférentiel
adopter categories
Définition(s)
- a classification of consumers based on how early or late an individual accepts a new product, service, or idea relative to other adopters; based on the time it takes an individual to make the initial purchase of a new product, the classification scheme includes innovators, early adopter, early majority, late majority, and laggards. [Source: Dictionary of Marketing Communications; Adopter Categories]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-V0HM5M1R-W
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