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Concept information

Terme préférentiel

radio political advertising  

Définition(s)

  • The radio airwaves became a central mode of campaign advertising soon after the entrance of commercial radio in the United States in 1922 and maintained that role for more than 3 decades. Despite the rise of television advertising, with candidates for higher profile offices spending large amounts of their campaign budgets on the production and airing of television spots, radio advertising has persisted in the American political arena. [Source: Encyclopedia of Political Communication; Political Advertising, Radio]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-TKMV33F8-L

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