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Concept information

social science subjects > business and management > business ethics > marketing ethics > cause-related marketing

Terme préférentiel

cause-related marketing  

Définition(s)

  • Cause-related marketing (CRM) refers to a marketing activity that involves a company forming a relationship with a particular cause or causes for mutual benefit. CRM can be characterized as a strategic marketing tool employed to achieve both social and corporate objectives; it simultaneously benefits the company and a charity or similar cause. [Source: Encyclopedia of Business Ethics and Society; Cause-Related Marketing]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-SSBPD3Q2-G

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