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Concept information

Terme préférentiel

regulation of food advertising  

Définition(s)

  • Much controversy has surrounded the idea of limiting or restricting advertisers' power to advertise food products to children in recent decades, beginning with advocacy groups such as Action for Children's Television (ACT) petitioning the Federal Trade Commission (FTC) during the 1970s to eliminate ads for sugared food products during children's programming. Although the Children's Television Act of 1990 placed limitations on the amount of time for which advertisements can be aired during children's programming, reducing ad time to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays, there are no regulations in place restricting the content of advertisements for food or any other products directed at children. [Source: Encyclopedia of Children, Adolescents, and the Media; Food Advertising, Regulation of]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-SJG0FWW9-J

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