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LOTERRE

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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > markets and marketing

Terme préférentiel

markets and marketing  

Définition(s)

  • Markets and marketing, in the broadest sense of exchanging or bartering goods and services, are likely prehistoric. They predate the origin of money as entire trade systems based on barter clearly existed. [Source: Encyclopedia of Consumer Culture; Markets and Marketing]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-S3B4S68V-J

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