skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > heuristic-systematic model
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > heuristic-systematic model

Terme préférentiel

heuristic-systematic model  

Définition(s)

  • Shelly Chaiken's heuristic-systematic model (HSM) is a “dual process” theory that identifies two coexistent, but qualitatively dissimilar, means by which receivers of persuasive messages process information. It applies to those contexts in which receivers aim to assess the validity of a point of view, to determine the truth of the persuasive message, or to connect attitudes with relevant facts. [Source: Encyclopedia of Communication Theory; Heuristic-Systematic Model]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-QVKVDDT5-6

Télécharger ce concept:

RDF/XML TURTLE JSON-LD