Concept information
Terme préférentiel
BERI
Définition(s)
- International market entry always warrants a careful assessment of the risk associated with foreign target countries. In evaluating and selecting foreign markets, companies may choose to follow a highly customized country-by-country approach or to work with established country-comparisons. [Source: Encyclopedia of Business in Today's World; BERI]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-QK37GWMX-Q
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