Concept information
Terme préférentiel
strategic communication
Définition(s)
- Strategic communication is the purposeful communication by a person or an organization designed to persuade audiences with the goal of increasing knowledge, changing attitudes, or inducing desired behavior. Strategic communication campaigns are generally designed to respond to the perceived communications needs of significant publics. [Source: Encyclopedia of Political Communication; Strategic Communication]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-QJPVJH2N-T
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