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Concept information

social science subjects > business and management > business ethics > marketing ethics > marketing to children

Terme préférentiel

marketing to children  

Définition(s)

  • The marketing of products to children is not a new phenomenon, and certainly, the historical record is rife with examples of popular product campaigns geared toward children. However, recent decades have seen an unprecedented expansion in marketing efforts aimed at children. [Source: Encyclopedia of Business Ethics and Society; Children, Marketing To]

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URI

http://data.loterre.fr/ark:/67375/N9J-NPTPH5LN-D

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