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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > positional goods

Terme préférentiel

positional goods  

Définition(s)

  • Positional goods were defined by Fred Hirsch as those goods whose value for the consumer who owns them depends more on how they compare with the goods consumed by others than on their direct utility. According to Hirsch, as the level of average consumption rises, so does the relevance—though also the negative side effects—of positional consumption. [Source: Encyclopedia of Consumer Culture; Positional Goods]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-N7LNS41S-1

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