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Concept information

social science subjects > business and management > marketing (business) > B2C marketing > mass marketing

Terme préférentiel

mass marketing  

Définition(s)

  • using a single basic marketing mix or program to reach the entire market, as opposed to a specific market target, which calls for a separate marketing program for each target segment; also called undifferentiated marketing. [Source: Dictionary of Marketing Communications; Mass Marketing]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-MGW7DSHM-K

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