Concept information
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
ethnography
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
ethnography
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
ethnography
Terme préférentiel
audience ethnography
Définition(s)
- Often used in communications studies and marketing, this is a form of ethnography that explores how audiences produce meaning from media discourses such as television news. [Source: The SAGE Dictionary of Qualitative Inquiry; Audience Ethnography]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-M01BLBGK-V
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