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Terme préférentiel

political campaign communication  

Définition(s)

  • Judith Trent and Robert Friedenberg (2004) have done a superb job of providing readers with a broad picture and a truly honest view of politics, candidates, and campaigns in their book, Political Campaign Communication. Trent and Friedenberg include perspectives from other disciplines, but ultimately they believe the backbone of political campaigns is found within the art and power of communication. [Source: Encyclopedia of Political Communication; Political Campaign Communication]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-K0V4ZPXJ-J

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