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LOTERRE

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Concept information

social science subjects > health and social care > health care management > marketing and customer value > selective distribution

Terme préférentiel

selective distribution  

Définition(s)

  • Selective distribution is one of three levels of distribution intensity that companies may choose from as they develop their marketing channels; intensive and exclusive are the others. Each manufacturer must determine the extent of market coverage it considers adequate for providing consumers access to its products. [Source: Encyclopedia of Health Care Management; Selective Distribution]

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URI

http://data.loterre.fr/ark:/67375/N9J-JDJLT5MT-L

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