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Concept information

Terme préférentiel

market positioning  

Définition(s)

  • A marketing term, positioning is the act of memorably and positively anchoring a product, service, idea, individual, or experience in the minds of customers (including prospective customers). A product that is well positioned is widely perceived by the target audience as possessing distinctive, unique, and appealing features. [Source: Encyclopedia of Business in Today's World; Positioning]

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URI

http://data.loterre.fr/ark:/67375/N9J-J9QVPTF2-V

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