Concept information
Terme préférentiel
intensive distribution
Définition(s)
- a marketing strategy whereby a manufacturer sells its product in most every possible location to virtually any retailer who is willing to carry it, with quite minimum standards that must be met by the available retailers; also called mass distribution. [Source: Dictionary of Marketing Communications; Intensive Distribution]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-J7G4G712-F
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