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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > multisited ethnography

Terme préférentiel

multisited ethnography  

Définition(s)

  • Multisited ethnography is a methodological approach first described by anthropologist George Marcus that has become widely used and invoked in studies of geographically dispersed phenomena such as capital and labor market flows, commodity chains, international institutions, migration, and communications media. Although the term multisited ethnography usually refers to the practice of an ethnographer undertaking research in, and between, several physical locations as part of a single study, it is also sometimes used to describe investigation of a single location that is explicitly conceived of as part of a larger context that exceeds the boundaries of the field site. [Source: Encyclopedia of Consumer Culture; Multisited Ethnography]

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URI

http://data.loterre.fr/ark:/67375/N9J-J5L39MJX-K

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