Concept information
Terme préférentiel
allowances
Définition(s)
- a general term for price reductions, payments, or other considerations given by a manufacturer to distribution channel members, such as retailers, to encourage them to do something on behalf of the manufacturer's product; e.g.,. . [Source: Dictionary of Marketing Communications; Allowances]
Concept(s) générique(s)
Concept(s) spécifique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-G2QP7H02-9
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