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LOTERRE

SAGE Social Science Thesaurus

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Concept information

social science subjects > sociology > gender and sexuality > gender and advertising

Terme préférentiel

gender and advertising  

Définition(s)

  • For parents, teachers, and gender studies scholars, a primary concern about print advertising is its stereo-typical representation of males and females. As a part of the broader category of media, advertising plays a role in the socialization of its viewers. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Gender and]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-FXBFR5Z8-R

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