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LOTERRE

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Concept information

social science subjects > politics and international relations > global studies > global communications, transportation, technology > global media

Terme préférentiel

global media  

Définition(s)

  • the aggregate means, carriers, or channels of communications through which global advertisers get their messages to their intended audiences in international markets; there is considerable variation from country to country when it comes to media availability and effectiveness of advertising, so advertisers must adapt their message to these different markets and communication channels. [Source: Dictionary of Marketing Communications; Global Media]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-FL4ZF7W1-1

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