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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > product placements

Terme préférentiel

product placements  

Définition(s)

  • Product placement, or brand placement, is a form of marketing communication intended to heighten brand visibility or drive sales by inserting branded material into entertainment, educational, or informational content. The definition has evolved to reflect the changing practice. [Source: Encyclopedia of Consumer Culture; Product Placements]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-FGTRR50T-F

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