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LOTERRE

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Concept information

social science subjects > business and management > business ethics > marketing ethics > pricing ethics

Terme préférentiel

pricing ethics  

Définition(s)

  • Pricing, one of the four functions of marketing (along with product, place, and promotion), is a dynamic process by which buyers and sellers determine what, and how many, units of wealth should be exchanged for a needed product or service. Buyers and sellers have differing goals in this exchange process. [Source: Encyclopedia of Business Ethics and Society; Pricing, Ethical Issues In]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-F3Z82S3V-C

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