Concept information
Terme préférentiel
Federal Trade Commission Act
Définition(s)
- the 1914 federal law that created the Federal Trade Commission (FTC); the act was designed to enforce antitrust laws (e.g., Sherman and Clayton Acts) by helping to restrain unfair practices and methods of competition including, in later interpretations, false advertising that resulted in injury to a competitor. Since an “injury-to-a-competitor” ruling does little to protect consumers from the advertising malpractices, the Wheeler-Lea Amendment was passed in 1938 to include protection of consumers.. [Source: Dictionary of Marketing Communications; Federal Trade Commission Act]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-F1XPS5C3-G
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