Concept information
Terme préférentiel
multidomestic structure
Définition(s)
- Multidomestic structure is a multinational firm's organizational structure that reflects the philosophy that the world is comprised of many unique markets—usually defined at the national level. By this multidomestic philosophy, for example, many food companies acquire and/or establish business units in as many countries in which they do business, granting these units autonomy to choose products, suppliers, and marketing strategies to suit their local contexts. [Source: Encyclopedia of Business in Today's World; Multidomestic Structure]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-DZKZJDRL-4
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