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... > social science subjects > communication and media studies > media studies > media and society > youth and media > cross-cultural perspectives > international entertainment-education
... > social science subjects > communication and media studies > media studies > media and society > youth and media > media education > international entertainment-education

Terme préférentiel

international entertainment-education  

Définition(s)

  • Entertainment-education (E-E) is a communication strategy to bring about behavioral and social change. E-E is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members' knowledge about an educational issue, to create favorable attitudes, to shift social norms, and to change overt behavior. [Source: Encyclopedia of Children, Adolescents, and the Media; Entertainment-Education, International]

Concept(s) générique(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-DDPCZ62S-N

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