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... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > cool hunters

Terme préférentiel

cool hunters  

Définition(s)

  • Cool-hunting is the practice of surveying advanced and innovative consumer groups for ideas about upcoming trends. Cool-hunting originates in the fashion industry where, already in the early 1970s, a number of fashion houses (most famously perhaps Fiorucci) set up research offices that were charged with the task of surveying a rapidly developing street culture and translating its stylistic and lifestyle innovations into products that could be commercialized. [Source: Encyclopedia of Consumer Culture; Cool Hunters]

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http://data.loterre.fr/ark:/67375/N9J-CS90JNDF-S

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