skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > gender advertising

Terme préférentiel

gender advertising  

Définition(s)

  • Gender and advertising focuses on the way in which women, and more recently men, are represented in paid-for commercial messages designed to encourage consumers to purchase the product being promoted. In the Anglo-American world, the topic has been viewed as important in respect of morality since the end of the nineteenth century, when some advertisers were accused of using images of scantily clad women to sell unrelated products. [Source: Encyclopedia of Consumer Culture; Gender Advertising]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BWZZ047Q-6

Télécharger ce concept:

RDF/XML TURTLE JSON-LD