skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Langue des données

| español English
Aide à la recherche

Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > motivation research

Terme préférentiel

motivation research  

Définition(s)

  • in marketing and advertising research, a qualitative investigation of how and why individuals act as they do in making marketplace decisions; an attempt to determine the inner drive and reasons underlying a consumer's marketplace behavior and actions. [Source: Dictionary of Marketing Communications; Motivation Research]

Concept(s) générique(s)

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BHBWD3PD-M

Télécharger ce concept:

RDF/XML TURTLE JSON-LD