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Concept information

Término preferido

advocacy advertising  

Definición

  • Advocacy advertising—encompassing issue advertising, legislative issue advertising, editorial advertising, and cause advertising—is a well-established facet of U.S. public policy environments and American political campaigns. Unlike political candidate advertising, advocacy advertising is characterized as ads sponsored by third-party groups, such as corporate entities, issue or cause-related citizen groups, and organized labor. [Source: Encyclopedia of Political Communication; Advocacy Advertising]

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URI

http://data.loterre.fr/ark:/67375/N9J-ZZBPPWT5-R

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