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Concept information

Término preferido

purchase influence attempts  

Definición

  • Children have an important influence on a variety of purchasing decisions, with respect to both child-related purchases such as toys, snacks, or sweets and everyday household purchases such as breakfast products and desserts. As children grow older, they even gain a say in their parents' choice of restaurants, holiday destinations, or cars. [Source: Encyclopedia of Children, Adolescents, and the Media; Purchase Influence Attempts]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-ZM1Q35ZN-V

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