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Término preferido

social judgment theory  

Definición

  • Social judgment theory (SJT) is based on the idea that an individual's attitude toward a particular issue or behavior is best assessed on a continuum of possible responses instead of by a single alternative. The position of the receiver of a persuasive message about the topic is assessed in terms of the latitudes of acceptance, noncommitment, and rejection reflected in answers to an ordered alternatives questionnaire. [Source: Encyclopedia of Health Communication; Social Judgment Theory]

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