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Concept information

social science subjects > business and management > manufacturing and operations > product development
social science subjects > business and management > management settings > production management > product development

Término preferido

product development  

Definición

  • Product development involves substantial modification of existing products that can be marketed to current customers through established channels. This strategy is often adopted either to prolong the life cycle of current products or to take advantage of a favorite reputation or brand name. [Source: Dictionary of Strategy: Strategic Management A-Z; Product Development]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-ZHCMPCLM-K

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