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physiological arousal  

Definición

  • Media effects researchers have studied physiological arousal in order to understand both the emotional and cognitive effects of media. Although they have focused on activation of the sympathetic nervous system, they have examined both cortical and autonomic arousal. [Source: Encyclopedia of Children, Adolescents, and the Media; Physiological Arousal]

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URI

http://data.loterre.fr/ark:/67375/N9J-XTSXH82L-3

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