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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > elaboration likelihood theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > elaboration likelihood theory

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elaboration likelihood theory  

Definición

  • John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes differ. [Source: Encyclopedia of Communication Theory; Elaboration Likelihood Theory]

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http://data.loterre.fr/ark:/67375/N9J-X886NZH4-R

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