Concept information
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entrepreneurship financing and economic development
strategy (organizational)
strategic management
innovation (business)
Término preferido
idea generation
Definición
- the first stage of the new-product development process, in which ideas are elicited from a variety of sources, such as marketing research, customers, competitors, intermediaries, suppliers, research and development, and the sales force;. . [Source: Dictionary of Marketing Communications; Idea Generation]
Concepto genérico
Conceptos específicos
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-X7ML6LZV-0
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