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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > neo-tribes

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neo-tribes  

Definición

  • Neo-tribes was a term coined by the French sociologist Michel Maffesoli in the late 1980s and was his major contribution to debates surrounding the postmodern turn within contemporary society that came to prominence at that time. The term is used to highlight chosen or elective social groupings that people create with one another on the basis of a strong sense of shared emotion and feeling, often around a common interest. [Source: Encyclopedia of Consumer Culture; NEO-Tribes]

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http://data.loterre.fr/ark:/67375/N9J-W273Q4G4-X

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