Concept information
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entrepreneurship financing and economic development
strategy (organizational)
strategic management
strategic marketing
Término preferido
market segmentation
Definición
- Marketing segmentation is dividing a market into submarkets in which each submarket has different needs and wants and targeting these submarkets with different products. Sometimes products aimed at diverse segments are only slightly different, but enough to make buyers feel that they are purchasing products to satisfy their needs and wants better than an average product. [Source: Encyclopedia of Health Care Management; Market Segmentation]
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Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-VV8Q5HLM-F
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