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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > materialism and postmaterialism

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materialism and postmaterialism  

Definición

  • The term materialism refers to a set of values where the individual is primarily concerned with material possessions. Karl Marx used the term materialism to show that the major concern for individuals throughout history has been the acquisition of those goods and services required for survival. [Source: Encyclopedia of Consumer Culture; Materialism and Postmaterialism]

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http://data.loterre.fr/ark:/67375/N9J-V4WF6V9Q-Q

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